My Gift Partner
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One calm evening,
and the whole year's gifts are taken care of

If you can tick all four, My Gift Partner is made for you

Personal does not mean you have to do it all yourself. In a busy everyday life, even the best intention often ends in a rushed gift that suddenly does not feel very personal. And you are far from the only one. More than half find it hard to get the right gift for each person.

With My Gift Partner, you sit down one evening, when you actually have the time, and tell us about the people you love. With that, you have taken care of the personal part. We handle all the practical work, remembering every special day, choosing, buying and delivering the gift to your home in good time, year after year, without you having to lift a finger again after that first evening.

You get your time and energy back, and when the day comes, it is you who gives the gift, based on your personal thoughts, with a clear conscience.

You are not alone

The numbers behind the gift hunt

3hours

Are spent finding the most demanding gifts, including children and partner.

Source: DHL and OnePollRead more
56 %

Feel pressured by gift giving, most of all busy parents and women.

Source: LendingTreeRead more
52 %

Find it stressful to get the right gift for each person.

Source: Monmouth UniversityRead more
38 %

Put off most of their gift shopping until the last ten days and end up rushing.

Source: Monmouth UniversityRead more
How it works

You set it up in one evening.
We take care of the rest.

1You tell us about your people

You tell us about your people

You describe the people you love, their occasions and a budget for each one. That gives us everything we need to choose gifts from your personal thoughts.

2We remember the day and choose the gift

We remember the day and choose the gift

We keep track of every occasion all year, and a human selects every gift from your own words about the person. A gift can be cancelled up to 20 days before the occasion.

3We buy and deliver to your home

We buy and deliver to your home

We handle the purchase and payment on our own, within your budget and at the shop's own price. The gift is delivered to your home 15 to 5 days before the occasion, so it is you who gives it, every time.

From the date being remembered to the gift arriving at your door. The whole chain, not just the idea.

How we count down to the day
  1. Day 20

    Last day to make changes

    Up to here you can change or cancel. The day after, we lock the gift and send you the charge date.

  2. Day 19 to 17

    A human selects the gift

    From your own words about the person, and always within your budget. Want pre-approval? .

  3. Day 16

    You know the charge day in advance

    The same day every time, 16 days before the occasion, all year round.

  4. Day 15 to 5

    The gift is delivered to your home

    Always to your home, never to the recipient. It arrives in good time and is ready for the day.

  5. The day

    You give the gift in person

    Everything is done. You just hand it over, and you are the one who remembered the day.

We earn nothing on the gift itselfWe earn only on your membership. So our focus is entirely the best gift for the person, not the one that earns us most.

Full satisfaction guarantee, money backIf you are new and not satisfied, you can get your whole membership back up until your third delivered gift.

You also make a difference for othersWe give 5% of our revenue onwards, so those who would otherwise get no gifts also receive one. Everyone deserves a thoughtful gift.

How we choose

Based on your gift plan, we find a personal gift of real quality

Physical things from physical shops, preferably the smaller and local ones

When we find a gift for someone you love, we take extra care to look at the smaller and physical places. The personal shops and the hidden gems, the good craftsmanship and the little store that is easy to walk past in a busy day.

It is always a physical thing. Never a gift card or anything like it, because a gift card never misses by much, but no thought has gone into it either, and the person receiving it can tell.

We do not promise that every gift can be found at the little shop. Some things live best online. But we always give weight to the near and the personal, and to shops you can walk into yourself, so your gift does a little extra good along the way.

1,170

fewer physical shops from 2020 to 2024.

Source: SMVdanmarkRead more
3 in 4

of the shops we buy from also have a physical store you can walk into.

Source: our own countRead more
86 %

prefer their local shops.

Source: EniroRead more

One example

You told us
Screenshot from the app: the profile for Kirsten, mother, with three gifts for 1,000 kroner this year and the interests baking, music, and running and fitnessScreenshot from the app: Kirsten's birthday, 400 kroner, the gift has shipped
What we noticed

You wrote that she looks after the little grandchildren every Wednesday and loves it.

She got

A car transporter in solid wood with small cars, from a toy maker that builds things to last for generations. It lives at grandma's.

Why

She does not need anything for herself. She needs something that is hers and the children's, and that does not go home with them again. Toys that live at grandma's become the Wednesday ritual: they ask for it at the door, and it is her they play with. The gift is for her, but it is the grandchildren who unwrap it every week.

Your overview inside the app

This is what your own page looks like once the plan is running. Look in whenever you like, otherwise it takes care of itself.

About us

What we believe

Mission

We make room to always give with care

Vision

A world where no one is forgotten

The 3 values everything is built on

1

Treasure life's small gifts

It's not always the big gift that makes the biggest difference. Often it's the small surprise that says I was thinking of you, with no occasion at all.

2

Be personal

It's your thoughts about the people you care about that make a gift personal, not the work of finding and buying it. Being personal brings us closer, just as the gift itself does.

3

Give back

We pass on 5% of our revenue to those who would otherwise receive no gift at all. Set up a plan with us, and you contribute directly to the cause.

Frequently asked questions

What most people want to know first

What is My Gift Partner?

Short answerMy Gift Partner is a membership gift service founded in Denmark that remembers your special dates, selects a thoughtful and personal gift for each person, and makes sure it is bought and delivered to your home in good time, year after year. You spend one calm evening telling us about the people you care about. From there you always give with care and always in good time, and you get time and energy back in your everyday life.

How is My Gift Partner different from finding gifts myself or asking ChatGPT?

Short answerThere is always a committed human who assesses and chooses every single gift, whereas a chatbot has never felt the joy of receiving one. We believe people want something that feels real, where a human has been involved, not an average, generic answer from a chatbot, and not the doubt and the last minute either. A chatbot is a bit good at everything. We do nothing but gifts. And once the chatbot has given you its suggestion, it still needs you every time something has to be bought. So it just becomes one more reminder, where you once again end up judging whether the gift is right for each person. We do the exact opposite. We take care of the whole chain from start to finish, so you can always give with genuine care. We stand behind every gift being of high quality and personal. We believe people want people.

How can you do it for only DKK 99 a month?

Short answerThe feeling of standing there at the last minute, and the wish to give something personal, is the same whatever you earn. So we wanted the price so low that it does not decide whether you can join. At the same time it is set exactly where there is still room for a committed human to be part of every single gift. Because a gift should feel real, and it does when a human has been involved. The membership is the payment for our work. The gifts themselves you pay on top, at the shop's own price, with nothing added by us.

Why is membership free for the rest of 2026?

Short answerWe are new, and we would rather show you what we can do than promise it. That is why you do not pay for the membership until 1 January 2027. You build your gift plan now, and your gifts run as normal.

Why choose My Gift Partner over a wish list or a gift card?

Short answerA wish list and a gift card each solve one link, but neither of them is built on your thought about the recipient. The gift card is money, and at the top of the wish list is what the recipient chose themselves. And you still have to remember the day, buy the gift and get it delivered in time. With us it is your own words about the person that form the basis of the gift, and we take the whole chain, from the day being remembered to the gift sitting at your home. You set up the personal part on that first evening, and we take it from there.

Can my partner and I share one account?

Short answerYes. One gift plan covers the whole household. Your partner can have their own login at no extra cost, and then you can both add people and gifts and follow everything, without seeing the gifts you add for each other. Once your gift plan is set up, the welcome asks whether there are two of you, and you can always grant access later under My plan.

Why would My Gift Partner be better at choosing gifts than me?

Short answerWe are not. We do not know your mother better than you. What we are good at is turning what you know about her into a gift that feels personal and is delivered to your home in good time, every time. So it is a partnership, a partner you get in us: every gift is built on your own words about the person and chosen among quality products we find online. We have gone through masses of gifts and shops to find the ones we stand behind, and every delivered gift makes the next one better, because we ask you how it was received. This is all we do, and we know the feeling ourselves of receiving a gift that shows someone was thinking of you. That is the feeling we work for in every single gift, so you can always give with care and get more time and energy back in your everyday life.

Do I keep control, and can I say no to a gift?

Short answerYes. The default is that you do not have to do anything, and control is always one tap away: you can change or decline a gift up to 20 days before the special date. If you want to see our suggestions before we buy, you can switch on pre-approval for an occasion. Most people leave it to us, and that is what we recommend too, because otherwise you are left with one more reminder, the very thing you wanted to get rid of. But calm means different things to different people, and that is why the option is there.

Who pays for the gifts themselves?

Short answerYou do, at the gift's own price. We never add a fee on top of the gift, and we earn nothing on the gift itself. Our only incentive is therefore to find the gift that fits your loved one best. We are not a reseller for any shop, and the agreements we build with shops over time are there to benefit you, never to steer the choice.

How does My Gift Partner protect my information and that of my loved ones?

Short answerYour information and that about your loved ones is used for one purpose only: choosing good gifts. We never ask for a national ID number, for the recipient's contact details or for anything that resembles a profile. The information is stored securely in our own database, we keep as little as possible, and we never sell or pass anything on. Your data is safe with us.

When is My Gift Partner not right for me?

Short answerIf you love buying the gifts yourself, are always in good time, and are never in doubt about what the right gift is, then you already give with care every time. Then My Gift Partner is not for you, and you have already solved the very thing we exist for. We are only glad about that.

Contact

Do you have questions?

Mathias, founder of My Gift Partner, with his dog on the sofa
MathiasFounder of My Gift Partner

Hi, I'm Mathias. If you're ready to hand the practical work of your gifts over to us, I think you deserve to know who you're placing it in the hands of.

Sit down one evening and tell us about the people you love

Then we make sure they always feel it.

One calm evening. Then the year's gifts are handled.We remember every occasion and buy the personal gift, year after year.
Start your gift plan