Common questions about My Gift Partner

You describe the people you love once. From there My Gift Partner keeps track of every birthday, wedding anniversary, Mother's Day, Father's Day, Christmas and all the other occasions, and arranges a well-chosen gift for each of them, without you lifting a finger. Think of it as a personal gift manager who knows your loved ones and is always one step ahead.

My Gift Partner is for people who want to give gifts that matter but don't have the time to hunt for them, remember them and get them there on time. We take the whole recurring job of buying gifts off your plate, so you keep the joy of giving and skip the hassle.

You can always add more people, change an amount or change an occasion, and one gift plan covers the whole household.

That's what sets My Gift Partner apart from most alternatives. A search, an app or a chatbot can give you ideas, but you still have to judge them, buy them and get the gift there in time. With us, the whole job is off your plate, from remembering the day to the gift reaching you.

Some call this kind of thing a gift autopilot, because it runs itself from start to finish. Ours runs on your own words: the gift is chosen based on what you've told us about the person, and every choice is checked for price and delivery before we buy.

It takes a few simple steps. First you describe the people you want to give to, their occasions and a little about who they are. Next you set an amount for each person and each occasion. Then you add your card, so the gifts can be bought when the time comes. Nothing is charged until a gift has been chosen. Finally, you sit back while we take over.

21 days before each occasion, we choose a gift that suits that particular person, within your amount. If you've switched on pre-approval, you get our three best suggestions and choose yourself. Otherwise we buy our recommendation. We keep you posted along the way, and the gift arrives 20 to 5 days before the day. Calm is the default. Control is always one tap away.

We're the best fit if you have a full calendar, several occasions a year, children, a partner, parents, grandparents, siblings, nieces and nephews, friends or godchildren, and a genuine wish to get it right every time. Most of us already hand over something close to our hearts to keep everyday life running, paying for childcare, for example, even though that's one of the most personal things there is. My Gift Partner is another step in the same direction, a way to find time for it all, so gift shopping is no longer the one recurring job that leaves you feeling guilty.

My Gift Partner isn't for you if you have plenty of time and love hunting for each gift yourself, or if someone else in your household already happily handles all the gifts. The service makes the most sense when you have many occasions, lack time, and want to give something thoughtful.

The right idea is the hardest part of any gift, and it has to be found afresh every time. After that, it has to be judged, bought and delivered on time. That's the entire chain My Gift Partner takes over, not just the first link.

A wish list only works for the people who actually keep one up to date, and almost nobody writes one for Mother's Day, for an anniversary or for the small gift with no occasion at all. It also means the recipient knows in advance what's coming. Sometimes that's exactly what you want, and then a wish list is hard to beat. But it's rarely the gift anyone remembers afterwards.

A gift card is easy and never misses by much. On the other hand no thought went into it, and the recipient can tell. We believe it's often the small surprise that says 'I was thinking of you' that makes the biggest difference, and that can't be ordered in advance or put in an envelope.

What they have in common is that both stop exactly where the work begins. We, on the other hand, remember the day, our gift picker chooses the gift, and we buy it in good time. Year after year.

They don't rule each other out, either. If you know a particular person wants something specific, just add it to that gift in your plan, and then that's what they get, either this time only or from now on.

One thing we take care of automatically: neither of you can see the gifts you add for each other. The surprise is protected, without either of you having to remember anything.

The rest of the account is shared, and that's how it should be. The only secret we keep is the gifts you give each other. If something else needs to be hidden from your partner, it doesn't belong on a shared account.

You give access from your account when you're logged in.

The money goes to helping families with children who otherwise can't afford gifts, so the children also get a gift and a good Christmas. The amount is set aside throughout the year and passed on as a single donation once a year to a chosen charity.

We chose that cause because it's the flip side of our own purpose. We exist so the people you love always get a thoughtful gift. At the same time we make sure children who would otherwise get no gift also experience that joy. Giving back is one of our three values, and that 1% is a fixed part of the business from day one, not a campaign.

We're made for you if you care just as much about the people closest to you but don't have the time to search, remember and get it all done. If you're unsure, give us a try. It costs nothing.

Far too often, most of us end up with the easy, safe gift because we ran out of time. That's the impersonal gift. When you instead sit down once and tell us who your loved ones are, what they care about, and what you share, there's suddenly the time and headspace to find something that really lands.

We fully understand that it can feel wrong at first to let others handle something so personal. But looking after our children is one of the most personal and trusted things there is, and yet most of us pay for childcare, so we have the time and energy to be truly present. Gifts are the same. When you let us do the legwork, it's not because you love the people in your life any less. It's because you want the energy to give something thoughtful.

Personal doesn't mean doing it all yourself. A gift is personal when it suits the recipient and has had some thought put into it. That's exactly what My Gift Partner spends its time on, while you're spared the stress.

We never ship directly to the recipient. The whole point is that you're the one giving the gift, and that it carries your thoughts about the person. We handle the practical side, and you get the moment.

What makes a gift personal is your own words about the person. You tell us who she is and what she loves, and the gift is chosen with exactly that in mind. We never work with random products from the internet, only with shops we've chosen ourselves, one by one, for quality and for their exchange and returns terms.

The reason is simple. A gift is a feeling, not a transaction. What hits home is the relationship, the occasion and the person, and all of that lives in what you've told us. That's why every single choice builds on your own words, and every suggestion is checked for price and delivery before we buy, so the gift feels like real thought went into it. It did: the thoughts are yours.

We work with a fixed method, not random inspiration: your words about the person, an amount you set yourself, shops we've checked ourselves, and a check of price and delivery before the gift is bought. The method is the same for every gift, year after year, and it learns from what you tell us after each delivery. It isn't magic. It's care, done systematically.

When you add someone, we ask the questions that help us understand who they are. Age, interests, what you share, what they've been happy with before, and what you'd like the gift to say. The more you tell us, the more likely we are to get it right, but it only takes a few minutes per person.

The profile keeps evolving. You can always add something you thought of, and after each gift we ask how it was received, so we get even closer next time. That way the gifts become more precise year by year.

People who have everything rarely need more things. That's why most safe gifts miss the mark: they add one more object to a home that is already full. What works is either something that gets used up, such as a good scented candle or something for their skincare routine, or something very small and precise that speaks to what the person genuinely cares about.

That's how your gift picker works too. We don't look for the most expensive thing within your budget, but for the thing the person wouldn't have bought themselves. Your own words make it possible: an interest, a habit, something you share. The more you tell us about the person, the easier this particular task becomes.

What makes the gift personal is your own words about the person. You write them once, and they are the basis every single time a gift has to be found for her.

That's also why it never ends up as a generic suggestion. It isn't a guess at what people usually like, but a choice based on what you've told us about her.

There's no subscription and no fee on top of the gift. You set an amount for each person and each occasion yourself, and the gift never costs more than that.

If we get a discount through one of our agreements, the full discount goes to you.

A shop only pays the commission once we've actually bought a gift there, and it's never added to your price. For the shop it's a new customer with no risk, and for you it's a gift service that costs nothing.

The commission never decides which gift you get. The gift is chosen based on what you've told us about the person, and if the same item is cheaper somewhere else, we don't choose it.

Every shop is reviewed before we buy from it: its reviews, its returns window, its delivery, and whether the company is still trading. We keep an eye on them as we go, and a shop that no longer meets the bar is one we stop using.

Every gift is also checked against the rest of the market before you see it. If the same item is cheaper somewhere else, we don't choose it.

If you no longer want to use us, just cancel your gifts in your account, and we won't buy anything. A gift we've already bought will arrive as promised.

You choose which occasions and which people My Gift Partner should keep track of. Most people add the recurring days: birthdays for children, parents, grandparents, siblings and close friends, plus holidays like Christmas.

My Gift Partner really comes into its own with all the recurring occasions across the year, the ones that are easy to forget and hard to stay on top of. You decide how much you hand over to us.

Many start with a few occasions to try the service out, and that's a good way to begin. Some people will always prefer to choose the really big, very personal gifts themselves, and that's perfectly fine.

But what we see is that as long as you've only added some of your occasions, the rest still nag at the back of your mind. The full calm only comes when there isn't a single date you have to remember yourself. That's why we recommend, for your sake, not ours, that you gradually add them all. That's when the weight really lifts off your shoulders.

We buy the gift for you and charge exactly what it costs in the shop, within the amount you've set. You never pay over the odds for a gift through us.

The gifts are your only expense, and you control it entirely yourself through the amounts you set.

Many of our shops let the recipient swap it for another size, colour or item, in store or by post. With the others, the gift can be returned and you'll get back what you paid. If a gift has to fit, we never choose it from a shop that doesn't do exchanges. A few gifts can't be exchanged at all because they're engraved or made to order. That's the same everywhere.

The whole point of My Gift Partner is that you're never late again, so we always work ahead. We choose the gift 21 days before the occasion, as soon as your deadline for changes has passed, and buy it once it's chosen. The gift then arrives 20 to 5 days before the day, giving you plenty of time to give it in person, and to exchange it if something unexpectedly needs swapping.

When you set a person up, you choose whether the gift should be delivered to your own address or to your nearest parcel shop. If we send to a parcel shop, you're notified as soon as it's ready to collect, along with how long you have to pick it up. We keep you posted along the way, so you always know what's on its way.

Most people have somewhere between a handful and twenty or so occasions across the year, spread across family, close friends and festive occasions.

My Gift Partner is built to run on its own. But you always have a say. You can see what's on its way at any time, change an amount, add a detail or decline a gift. All we ask is that changes are made while there are still at least 22 days to go before the occasion. The next day, we start choosing.

21 days before the occasion, we send you our three best suggestions, each with the reason behind it, and you have 3 days to choose. If you tell us none of them fit, we choose a new one ourselves and buy it without asking again. If you'd rather skip it, you can still pick from five other gifts we considered, or skip the gift altogether, and then we buy nothing. Money is only taken once the gift is chosen, and never more than the amount you've set.

Because we work ahead, there's time to put things right if a card has expired or a payment doesn't go through. You can add a new card in your account, and we'll use it on the next attempt.

In practice we ask for a name or nickname, your relationship, age, and what the person is interested in. The rest is optional. We never contact the recipient, and they get no post, emails or advertising from us. The gift comes to you, and you're the one who gives it.

We know you're trusting us with something personal: information about the people you love most. We take that trust seriously, and data security is a fixed part of how we run My Gift Partner.

The payment itself is handled by a recognised, secure payment provider, so your card details are never stored with us. Your bank may show a card check of DKK 1 when you add the card. It isn't charged.

Gifts are paid for one at a time across the year, once each gift has been chosen, and always within the amounts you've set. We let you know when something happens, so there are never any surprises.

We're built for Europe and are growing the service country by country with local online shops, local delivery and an eye for each country's gift culture. Denmark is first, and from there the other European markets follow.

You can create a gift plan if you live in Denmark. The gift always comes to you, and we always buy from shops in your own country, so it's your country that decides when we can welcome you. If you live elsewhere in Europe, you can make your gift plan now and join the waiting list. We'll keep your plan until we open in your country, and you'll be among the first to hear from us.

If you live outside Europe, we can't take you on just yet. Write to us and we'll let you know when we reach you.

You don't have to have everything sorted at once. You begin by telling us about the first people and occasions, and you can always build on your gift plan afterwards. You're up and running after the first short setup.

Once it's set up, you can sit back. We remember the days, your gift picker finds the gifts, and we buy them in good time. You get your time back, peace of mind, and gifts you're proud of, year after year.