Frequently asked questions about My Gift Partner

You describe the people you love once. From there My Gift Partner keeps track of every birthday, wedding anniversary, mother's day, father's day, Christmas and all the other occasions, and takes care of a well chosen gift for each of them, delivered to your home, without you lifting a finger. Think of it as a personal gift manager who knows your loved ones and is always one step ahead.

My Gift Partner is for you who want to give gifts that matter, but who do not have the time to hunt for them, remember them and get them there on time. We take the entire recurring gift task off your plate, so you keep the joy of giving and skip the hassle.

That is the difference between My Gift Partner and most other options. A search, an app or a chatbot can give you ideas, but you still have to judge them, buy them and get them delivered in time. With us the whole task is taken off your plate, from the day being remembered to the gift delivered to your home.

Some call this kind of thing a gift autopilot, because it runs all the way on its own. Ours runs on your own words: the gift is chosen from what you have told us about the person, and a human reviews every choice and completes the purchase.

It happens in simple steps. First you describe the people you want to give to, their special dates and a little about who they are. Next you set a budget for each person and each occasion. Then you add your card, so the gifts can be bought when the time comes. Finally you lean back while we take over.

Ahead of each date we select a gift that suits that particular person, buy it within your budget, and make sure it is delivered to your home in good time. You are kept informed along the way, and you can always step in to adjust, approve or decline. The default is calm. Control is always one tap away.

We fit you best if you have a full calendar, several special dates a year, children, partner, parents, grandparents, siblings, nieces and nephews, friends or godchildren, and a genuine wish to get it right every time. Most of us already let go of something close to us to make everyday life work, and pay for example to have our children looked after, even though that is one of the most personal things there is. My Gift Partner is another step in the same direction, a way to find time for it all, so gift shopping is no longer the one recurring task that follows you around with a guilty conscience.

My Gift Partner is not for you who have plenty of time and love to go hunting for each gift yourself, or for you where someone else in the household already happily handles all the gifts. The service makes the most sense when you have many occasions, lack time, and want to give something that is thought through.

The hard part of gifts is rarely just getting an idea. The hard part is remembering every single day, judging whether the idea actually suits the person, getting it bought in time, and getting it delivered. That is the entire chain My Gift Partner takes over, not just the first link.

A wish list only works for the people who actually keep one up to date, and almost nobody writes one for Mother's Day, for an anniversary or for the small gift with no occasion at all. It also means the recipient knows in advance what is coming. Sometimes that is exactly what you want, and there a wish list is hard to beat. But it is rarely the gift anyone remembers afterwards.

A gift card is easy and never misses by much. On the other hand no thought went into it, and the recipient can tell. We believe it is often the small surprise that says I was thinking of you which makes the biggest difference, and that one can neither be ordered in advance nor put in an envelope.

What they have in common is that both stop exactly where the work begins. With us we remember the day, our gift picker chooses the gift, and we buy it and deliver it to your home in good time. Year after year.

They do not rule each other out either. If you know that a particular person wants something specific, you simply write it on the gift with us, and then that is what they get, either this time only or from now on.

One thing we keep in order automatically: neither of you can see the gifts you add for each other. The surprise is protected, without either of you having to remember anything.

The rest of the account is shared, and that is how it should be. The only secret we keep is the gifts you give each other. If something else needs to be hidden from your partner, it does not belong on a shared account.

You give access under My plan when you are signed in. The membership is still paid as one by the person who created the plan.

The money goes to helping families with children who otherwise cannot afford gifts, so the children also get a gift and a good Christmas. The amount is set aside throughout the year and passed on in full once a year to a selected charitable cause.

We chose that cause precisely because it is our own purpose turned around. We exist so the people you love always get a thoughtful gift. At the same time we make sure children who would otherwise get no gift also experience that joy. Giving back is one of our three values, and the 5% is a fixed part of the business from day one, not a campaign.

We are made for you who care just as much about the people closest to you, but do not have the time to search, remember and get it all done. If you are in doubt, you can try us: if you are not happy with your first gifts, you get your whole membership back.

Most of us far too often end up with the easy standard gift, because time ran out. That is the gift that is impersonal. When you instead sit down once and tell us who your loved ones are, what they care about, and what you share, there is suddenly time and overview to find something that lands.

We fully understand that it can feel wrong at first to let others handle something so personal. But think of all the important things we already trust others to help us with, precisely to have more energy for what matters most. Looking after our children is one of the most personal and trusted things there is, and yet most of us pay for care, so we have time and energy for the closeness itself. Gifts are the same. When you let us do the legwork, it is not because you love your dear ones less. It is because you want the energy to give something that is thought through.

Personal does not mean doing all of it yourself. A gift becomes personal because it suits the recipient and because it has been thought about. That is exactly what My Gift Partner spends time on, while you skip the stress.

What makes a gift personal is your own words about the person. You tell us who she is and what she loves, and the gift is chosen from exactly that. We never work with random products from the internet, only with shops we have chosen ourselves, one by one, for quality and exchange terms.

The reason is simple. A gift is a feeling, not a transaction. What hits home is the relationship, the occasion and the person, and all of that lives in what you have told us. That is why every single choice builds on your own words, and a human reviews it and completes the purchase, so the gift feels like something someone has thought about. Because that is exactly what has happened.

We work with a fixed method, not random inspiration: your words about the person, a budget you set yourself, shops we have approved ourselves, and a human who sees the gift before it is bought. The method is the same for every gift, year after year, and it gets wiser from what you tell us after each delivery. It is not magic, it is care put into a system.

When you create a person, we ask the questions that make us wiser about who they are. Age, interests, what you share, what they have been happy with before, and what you want to signal with the gift. The more you tell us, the better we hit, but it only takes a few minutes per person.

The profile is alive. You can always add something you thought of, and after each gift we gather how it was received, so we hit even better next time. That way the gifts become more precise year by year.

Someone who has everything rarely lacks things. That is why most safe gifts miss: they add one more object to a home that is already full. What works is either something that gets used up, food, drink, flowers or an experience, or something very small and precise that hits what the person genuinely cares about.

That is how your gift picker works too. We do not look for the most expensive thing within your budget, but for the thing the person would not have bought themselves. Your own words make it possible: an interest, a habit, something you share. The more you tell us about the person, the easier this particular task becomes.

We are open about using modern tools to do the heavy legwork quickly and reliably, to keep profiles up to date, remember every date and surface possible gifts. That is the kind of thing that would otherwise cost you hours.

What makes the gift personal is your own words about the person. The technology makes sure nothing is forgotten, and that every choice builds on what you have told us. That is how we keep both the warmth and a high quality, no matter how many gifts we send.

The membership is paid once a year, because gifts are not one-off purchases but a yearly cycle: birthdays, Christmas and special days are spread across the year, and we look after all of them continuously. The price depends on how many gifts your plan holds, in fixed steps, so you never pay per gift and are never surprised. You are automatically assigned the smallest step with room for your gifts, and the exact price is stated in black and white when you set up your plan, before you pay anything. The gift amounts themselves come on top and are paid at the price of the gift itself, with nothing added by us.

It may sound like a lot of money, but if you value your time and presence higher than the money, the maths is easy. Figures from DHL and OnePoll, a survey of 2,000 adults, show how long people spend finding, choosing and getting a gift ready, and it differs from person to person. A gift for your own child typically takes close to three hours, while one for a distant acquaintance is nearer half an hour. So we do not just take a round average and multiply it by the number of gifts. We add the time up for exactly the people you give to, one by one, and depending on who they are it typically comes to anywhere from around twenty hours a year on the smallest plan up towards a hundred on the largest. That time you get back, while the mental load disappears completely and you are never again left at the last minute or with a rushed gift. We work out your own hour count when you set up your plan, and that is where you also see how the hourly price lands.

Take the lowest plan as an example. For a typical family on that plan, the time we save you works out to somewhere around DKK 59 an hour for the gift work itself, and on the largest step it is around DKK 68. The exact figure we calculate for your own people, because the time depends on who you give to. On top you get the time to remember, buy, wrap and get it there on time, and you skip the guilty conscience. What those hours are worth in kroner only you can put a number on, but for most people an everyday life that holds together better and a free evening or weekend back is quickly worth more than the membership costs.

A personal assistant for the same task typically costs many hundred kroner an hour, and you still have to manage them, remember to give notice and follow up. My Gift Partner is something entirely different and much more. We are not an assistant you have to keep going, we are your partner who takes the whole task off you. You describe your loved ones once, and from there you never have to think about it again, not remember a date, not follow up, not worry. We remember, choose, buy and deliver on our own, year after year, so the load does not just get lighter, it disappears completely.

The date and the amount are shown at checkout and in your welcome email, and if you sign up before December, we also write to you a month before. If you do not want to continue, you stop with one click under My plan in your account, and you pay nothing for the membership. As always, you pay for the gifts yourself, at the shop's own price.

The guarantee and referrals count from your first payment. The gifts in the free period come on top, so you still have two paid gifts to judge us on, and a friend you refer only counts once your friend has paid too.

The more gifts your plan covers, the more time we save you. On the smallest step the typical customer pays us around DKK 59 for every hour we save, and on the largest step around DKK 68. Because the steps sit close together, you never pay for a ceiling you are nowhere near using, and every gift you add within your step saves you more time without costing more.

You do not choose it yourself. The plan follows the number of gifts in your gift plan, and you always see your own step and the full price ladder before you pay. If you need more gifts during the year, your plan simply grows with you, so you never pay for more room than you use.

That is why you do not have to think about the size from the start. Your plan follows the special dates you have now, and if you add more along the way, the plan simply grows with you, for the difference for the rest of the year. It is the easiest path to never paying for more room than you need.

Should you end up using fewer gifts than your plan covers, because you for example decline a couple along the way, you do not get an amount back mid year. Instead, at your next renewal you automatically land on the step that fits your gifts, even if it is a smaller one, so you pay the right amount going forward. That way it flows easily, without money back and forth all the time, and as a new customer you are also covered by our satisfaction guarantee.

With the fewest gifts we typically see a core of the closest, for example your children, your parents, a couple of siblings and the very nearest, with birthdays and Christmas. A few more gifts cover the wider circle, where children, parents, parents in law, siblings, godchildren and close friends come along, often with both birthday and Christmas, and this is where most families land. With many gifts it is the big family with many fixed occasions, where you may also have grandchildren, several godchildren and friends, and where it varies a lot from person to person.

Count for yourself once. A birthday and a Christmas gift for just five people is already ten gifts a year, so the number grows quickly. If you have fixed gifts beyond the 50 that the largest step covers, we make a separate arrangement with you and find a good price, so you never pay too much.

Gifts are not something you need some months and not others. They are spread across the whole year, and the whole point is that you can let go of them completely. With a monthly subscription you would start thinking about cancelling in the quiet months and joining again before a busy period, and then the mental load is back, exactly the one we exist to remove.

The annual membership also means we can plan your whole gift year in good time, add your dates and work ahead, so nothing is forgotten. We can only do that if we have the whole year to plan by.

You set a budget yourself for each person and each occasion, and thereby keep full control over how much is spent on the gifts. A gift is never more expensive than the budget you have set.

The gifts are paid at their own price at the shop, so you pay exactly what the gift costs, neither more nor less. That also means full transparency. You can always see what has been spent, and there are no hidden fees added to the gifts.

You pay for one year at a time, because the gift year runs across a whole year with special dates spread out. When the year is over, the membership renews automatically, so you do not suddenly stand without cover in the middle of a busy period, but you can always choose not to renew.

Should you wish to stop, you simply cancel before next year's renewal. And if you are a new customer, you are extra safely placed by our satisfaction guarantee, which you can read about just below.

You have two delivered gifts to judge us on, and the guarantee runs all the way until the third one is delivered. We chose that exact point because by then you have seen us work twice and can feel whether it is for you. If you say so before the third gift is delivered, you get the entire membership amount back. Once the third gift is delivered, the guarantee has been used. The guarantee follows your first membership year, so it covers the whole year you have paid for. If you start in 2026, membership is free for the rest of the year, and the guarantee counts from your first payment on 1 January 2027.

The gifts you have already given are still yours, because you paid for those yourself, and the recipients keep them. It is only the membership we refund. That way we take the risk, not you. We dare to, because we know we deliver.

You choose yourself which special dates and which people My Gift Partner should keep track of. Most people add the recurring days, birthdays for children, parents, grandparents, siblings and close friends, plus the fixed holidays like Christmas.

My Gift Partner is especially strong for all the recurring occasions across the year, the ones that are easy to forget and hard to make in time. You decide how much you hand over to us.

Many start with a few special dates to try the service out, and that is a good way to begin. The very big and very personal gifts some will always prefer to choose themselves, and that is perfectly fine.

But what we experience is that as long as you have only added some of your special dates, the rest still linger in the back of your mind. The full calm only comes when there is not a single date you have to remember yourself. That is why we recommend, not for our sake but for your experience, that you gradually add them all. That is where you truly get the load off your shoulders.

When a gift is to be bought, you pay exactly what the gift costs in the shop, neither more nor less. That gives full transparency and means you never pay over the odds for a gift through us.

The membership is the payment for the service itself, that is the work of remembering, choosing and delivering. The gifts are a separate expense, which you control entirely yourself through the budgets you set.

Even though we take care to get it right, a size or a colour may still need exchanging. That is why an exchange right and a long exchange window are requirements for every single shop we buy from. Then the recipient can calmly swap for something else.

We buy most things online, and the recipient can exchange directly with the shop, online or in store. If you would rather have us handle it, just say so. A few gifts cannot be exchanged, because they are engraved, made to order or food. That is how it works everywhere, and we tell you when the gift is sent.

The whole point of My Gift Partner is that you are never late again, so we always work ahead. Usually the gift arrives 15 to 5 days before the day, so you have plenty of time to pass it on personally, and time to exchange if something unexpectedly needs exchanging. This ties in with us starting to choose and buy the gift as soon as your deadline for changes has passed, 20 days before the special date, so everything is in place calmly.

When you set a person up, you choose whether the gift should be delivered to your own address or to your nearest parcel shop. If we send to a parcel shop, you are notified as soon as it is ready for pickup, along with how long you have to collect it. You are kept informed along the way, so you always know what is on its way.

Most members have somewhere between a handful and a couple of dozen occasions across the year, spread over family, close friends and holidays. If you want room for more gifts, your plan simply grows with you.

Should you have a very large gift year beyond the 50 gifts the largest step covers, we talk about it and make a separate arrangement, so we make sure each gift gets the attention it deserves. The quality of the individual gift is the most important thing to us.

My Gift Partner is built to run on its own. But you are never left out of influence. You can at any time see what is on its way, change a budget, add a piece of information or decline a gift. The only thing we ask is that a change happens at the latest 20 days before the day, because we work ahead precisely to arrive in good time.

This ties in with the payment. We charge what the gift costs, always within the budget you have set yourself for that person and occasion. The exact price of the gift is charged on a fixed date, 16 days before the occasion, all year round. You are told the date as soon as the gift locks, that is 20 days before the day, together with the budget ceiling the amount stays within. That way everything is in place in good time, and you are never in doubt about when something happens. If you want to be close to the decisions, you can. If you just want peace and let us handle it all, you can do that too.

Because we work ahead and charge the amount in good time before the special date, there is always time to put things right if a card has expired or a payment does not go through. You are contacted right away, so you know.

If we do not reach you in writing within 48 hours, we reach out by phone. That is how we make sure no special date is skipped because of a payment that just needed sorting. You do not have to keep an eye on anything, we keep an eye for you.

In practice we ask for a name or nickname, your relationship, age, and what the person is interested in. The rest is optional. We never contact the recipient, and they get no post, emails or advertising from us. The gift comes to your home, and you are the one who gives it.

We know you entrust us with something personal, information about the people you love most. We take that trust seriously, and data security is a fixed part of how we run My Gift Partner.

The payment itself is handled through a recognised and secure payment provider, so your card details are treated responsibly. You create your membership, add your card, and then you are ready.

The gifts are paid throughout the year, within the budgets you have set, and always in good time before each special date. You are notified when something happens, so there are never any surprises.

We are here for Europe and build the service country by country with local webshops, local delivery and an eye for the different gift cultures. Denmark is first, and from there the other European markets follow.

You can become a member if you live in Austria, Belgium, Bulgaria, Croatia, Cyprus, Czechia, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Liechtenstein, Lithuania, Luxembourg, Malta, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland and United Kingdom. Gifts always come home to you, so it is your own country that decides where we buy and ship. Our selection of shops is largest in Denmark, and if you live somewhere else, we start building it up in your area from the day you sign up. That is also why we ask for occasions at least 20 days ahead: then we have time to do it properly.

If you live outside Europe, you cannot become a member yet. Write to us and we will let you know when we reach you.

You do not have to have everything sorted at once. You begin by telling us about the first people and occasions, and you can always build on your gift plan afterwards. Already after the first short setup you are up and running.

Once it is set up, you lean back. We remember the days, your gift picker finds the gifts, and we deliver them to your home in good time. You get your time back, peace of mind, and gifts you are proud of, year after year.